Google Analytics: Why You Need It and How to Use It

Google Analytics is a free web analytics service that tracks and reports website traffic. It’s one of the most popular tools in the world and is used by millions of websites, including small businesses. If you’re not using Google Analytics, you should be. Here’s why:

Google Analytics is Easy to Use

Small businesses have a lot to keep track of. From inventory to employee morale, there’s a lot to stay on top of. But one thing that’s often overlooked is website traffic. Google Analytics is an easy-to-use tool that can help you track your website traffic and learn about your audience. By understanding who your visitors are and where they’re coming from, you can adjust your marketing strategies to better meet their needs. Whether you’re just getting started with your website or you’ve been in business for years, Google Analytics is an essential tool for understanding your online presence.

Google Analytics is Invaluable for Understanding Your Customers

For any small business owner, understanding your customers is essential to success. After all, if you don’t know who your customers are, what they want, or how they behave, it will be very difficult to market your products or services effectively. That’s where Google Analytics comes in.

Analytics can show you where your visitors are coming from, what pages they’re looking at, and how long they’re staying on your site. This information can be invaluable for understanding your customers and crafting marketing messages that resonate with them. By understanding this information, you can make changes to your site that will encourage more visitors to convert into customers.

One example, if you see that most of your site traffic comes from search engines, you will want to invest in SEO to improve your ranking and increase visibility. Or, if you notice that many visitors leave your site after viewing only one page, you may need to work on making your site more engaging. Google Analytics is an invaluable tool for understanding your customers and making the changes necessary to turn them into lifelong fans of your business.

Google Analytics also provides insights into who your website visitors are, where they come from, what they do on your site, and how likely they are to convert into customers or take other desired actions. For example, if you see that most of your website visitors are coming from a particular source, you can focus your marketing efforts on that source. Or if you see that people who visit your site are spending a lot of time on a particular page, you can make sure that page is optimized for conversions.

Google Analytics is Free

Last but not least, Google Analytics is free! While there are paid alternatives out there, such as Adobe Analytics and Mixpanel, they’re not necessary for most small businesses. The information from analytics can be used to improve your website design, content, and overall user experience. Google Analytics has all the features you need to get started and it won’t cost you a cent to sign up. Go here to begin signing up.


Small businesses have a lot to gain from using Google Analytics. At NBDealz Agency, we work with small businesses to help them get the most out of this powerful tool. Google Analytics can provide valuable insights into website traffic, user behavior, and conversion rates. By understanding this data, businesses can make better decisions about how to market their products and services. Additionally, Google Analytics can help businesses track the ROI of their online marketing campaigns. With this information, businesses can optimize their campaigns to ensure that they are getting the most bang for their buck. If you are a small business owner, we highly recommend leveraging Google Analytics to grow your business. NBDealz Agency can help you get started on the right foot.

Contact us today to learn more.